What does your company do and what is the idea behind the business?

The company Stanić Trade (legal name for technoshop.ba) is a domestic company whose primary activity is the distribution of A brands of consumer electronics on the market of Bosnia and Herzegovina through 3 sales channels: distribution, retail and online shop. By the way, it is one of the eight members of the Stanić Group, and its primary goal is to bring world technological trends to our market.

How and when did you decide to start online sales (web shop)?

We launched the first web shop 10 years ago, and during the last decade, even two improvements were made to it. Following the needs of the market, analyzing the habits of online consumers and the reasons for abandoning online shopping at the end of 2021, we decided to take on the challenge of creating a completely new web shop and personalized CMS in order to improve communication and respond to market demands in the best possible way. The new web shop has integrated new tools and a number of additional benefits for our existing and new online customers, which we will soon present to the market.

What were the biggest challenges in realizing the same?

During the process itself, we encountered a lot of challenges, from the creation of the blueprint of the project itself, the selection of suppliers, to project management, communication with vendors and others, but our team made up of web sales, marketing and retail employees successfully overcame all the planned and unplanned challenges, and our acquired knowledge during the very realization of this project is invaluable.

How did you solve/overcome them?

One of the communication sayings is: “Listen 75%, talk 25% !”. We carefully listened to the needs of the market and end customers, followed trends and successfully solved challenges on a weekly basis at regular internal meetings with the development team and vendors. If we add the flexibility, effort and creativity invested by the entire team of ten people, success was inevitable!

Are there any things in the eCommerce business that have gone better than you expected? Things you were pleasantly surprised with?

There were a lot of positive surprises. On this occasion, we would single out only a few: the design of the shop itself, e-wallet, CRM and CMS created according to our wishes and according to the customer’s measurements, maximum automation of the process, and our Loyalty app, which we continue to work on after the launch of the new web shop.

What are you most proud of?

We can immodestly admit that we are the first company in Bosnia and Herzegovina that brought “new trends” when it comes to our market. Also to the fact that we completed the project from start to finish in-house, and the premium store concept that we stand for in our retail stores was also transferred to the new web shop.

A final message for all those who are thinking about starting an online business.

We live in a digital age, it’s not a question of whether or not you will start online sales. The question is when you will do it. With a little courage, a clear strategy, a dedicated team and choosing an external partner/developer, you will jump on the train that will take you to destinations you have not yet visited. Best of all, the journey never ends.