What does your company do and what is the idea behind the business?

Our mission since the beginning of our business is to be the best at what we do. We strive for excellence and strive to be a part of everyday shopping choices. We are focused entirely on our users and offer interesting offers with discounts of 50% and even up to 90% every day!

How and when did you decide to start online sales (with your web shop)?

CityDeal has essentially been a group buying portal since its inception. The principle of group buying is precisely the best way to combine the benefits of special offers for end users and the necessary marketing campaigns for service providers. A web shop was necessary for the very idea of connecting service providers through a better and more favorable service and end users.

What were the biggest challenges in realizing the same?

The biggest challenge was certainly to create a quality site, a platform, which will primarily attract users with its appearance and functionality. Also, a big challenge was to create a new shopping habit for users who had never encountered the principle of group buying before CityDeal.

How did you solve/overcome them?

Our driving force has always been ambitious, educated and hardworking young people. The accelerated process of globalization, a quality proactive marketing strategy certainly contributed to our team solving problems faster.

Are there any things in the eCommerce business that went better than you expected. Things you were pleasantly surprised with.

The pace of growth itself was a positive surprise. Somehow eCommerce has had a sudden expansion on a global level. The reflection of the global expansion was the expansion at our local level. At one point we were all “online”. The need for physical locations was reduced, and we were all more accessible to a wider range of customers.

What are you most proud of?

First of all, we are proud of the prefix “first” in the sentence: “CityDeal is the first group shopping portal in Bosnia and Herzegovina.” We are proud of a young, hard-working team whose average age is around 25. Also, of the ideas that are born and implemented constantly, of the team’s proactivity and certainly of the long-term stability of the basic idea.

Some final message for all those who are thinking about starting an online business.

Every business idea that is born nowadays must have an online business idea. Quite simply, we live in a time where business does not exist if it does not exist online. With a creative idea, knowledge and effort, feel free to dare and realize your idea! 🙂